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Android: I downloaded my first app! Keywords?

I just uploaded my first app to market. Everything went well. I tried a few keywords to find it, words that I have in my description and promo text, but some words don't find my app, some do.

How the keyword strategy works for an app in the marketplace, I couldn't find any documentation on it.

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I think the only place where this is documented is when you publish your apps in the Dev guide. At the bottom of this page, you will find the meaning of the various market URLs, including:

market://search?q=<substring>

Searches all public fields (app name, developer name, and app description) for all apps. Returns exact and partial matches.



Since this URL triggers a "Search" activity in the marketplace with a substring / query in the search box, I find it reasonable to assume that the behavior should be the same when the user initiates a search manually.

I note that the promo text is not mentioned as a search box, but why the search didn't find something that is in the description, I don't know.

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